Growth
Denny's against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Denny's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cracker Barrel Old Country Store | +0.1% |
| 2 | IHOP | -2.2% |
| 3 | Waffle House | +7.1% |
| 4 | Denny's | -7.2% |
| 5 | Bob Evans | -0.0% |
| 6 | Black Bear Diner | +9.9% |
| 7 | Eat'n Park | -2.9% |
| 8 | Perkins American Food Co. | -0.0% |
| 9 | Silver Diner | -2.4% |
| 10 | Village Inn | +5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
1,447 tracked Denny's locations across 49 US states and DC. California, Texas, and Florida hold 49% of them.
Tracked stores by state
- California 373
- Texas 207
- Florida 136
- Arizona 83
- Illinois 46
- Nevada 45
- Washington 45
- New York 42
- Pennsylvania 34
- Indiana 31
- New Mexico 30
- Ohio 30
- Missouri 28
- Utah 25
- Maryland 24
- Wisconsin 23
- Colorado 21
- Oregon 20
- Virginia 20
- North Carolina 17
- Michigan 14
- Minnesota 14
- Idaho 12
- South Carolina 11
- Georgia 10
- Kentucky 10
- Arkansas 9
- Oklahoma 9
- Louisiana 7
- New Jersey 7
- Hawaii 6
- Connecticut 5
- Massachusetts 5
- Mississippi 5
- Tennessee 5
- Alabama 4
- Kansas 4
- Wyoming 4
- Iowa 3
- Maine 3
- North Dakota 3
- Nebraska 3
- West Virginia 3
- District of Columbia 2
- Montana 2
- New Hampshire 2
- Rhode Island 2
- Alaska 1
- South Dakota 1
- Vermont 1
Customer overlap
Who shops at Denny's
Tracked chains Denny's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends