Growth ranking
Fastest-growing tracked retail and consumer chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chipotle Mexican Grill and Verve Coffee Roasters sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Chipotle Mexican Grill | ▲2 | +18.4% |
| 2 | Verve Coffee Roasters | ▲3 | +16.4% |
| 3 | New Leaf Community Markets | ▲1 | +15.3% |
| 4 | Taqueria Los Pericos | ▲3 | +12.9% |
| 5 | Panda Express | ▲4 | +9.8% |
| 6 | Cat & Cloud Coffee | ▲2 | +9.6% |
| 7 | Quik Stop | ▲1 | +8.0% |
| 8 | Goodwill | ▲3 | +7.7% |
| 9 | 76 | ▲1 | +5.2% |
| 10 | Toadal Fitness | ▲3 | +3.9% |
| 11 | 7-Eleven | - | +3.5% |
| 12 | Chevron | - | +3.2% |
| 13 | Extra Space Storage | ▲1 | +2.7% |
| 14 | Target | ▼1 | +2.4% |
| 15 | Round Table Pizza | ▲2 | +0.8% |
Store footprint
Store map
1,518 tracked store locations in Santa Cruz-Watsonville, CA, colored by category group. The top 5 chains by store count run 64 of the 1,518 stores (4%); 1,155 of the 1,255 tracked chains have a single store here. 7% of the tracked stores here are in gas & auto, against 10% across California.
- Food & Drink (636)
- Retail (250)
- Health & Beauty (149)
- Other (139)
- Grocery & Convenience (131)
- Leisure & Travel (109)
- Gas & Auto (100)
- Insurance (4)
Top tracked chains by store count
- 1 Starbucks 19
- 2 United States Postal Service 12
- 3 Chevron 12
- 4 CVS Pharmacy 11
- 5 7-Eleven 10
- 6 Bay Federal Credit Union 10
- 7 Shell 8
- 8 McDonald's 7
- 9 The UPS Store 7
- 10 Safeway 7
- 11 Toadal Fitness 6
- 12 Quik Stop 6
- 13 Extra Space Storage 5
- 14 O'Reilly Auto Parts 5
- 15 Erik's DeliCafe 5
- 16 Taco Bell 5
- 17 Round Table Pizza 5
- 18 Dollar Tree 5
- 19 Goodwill 5
- 20 76 5
- 21 Burger King 5
- 22 New Leaf Community Markets 5
- 23 Verve Coffee Roasters 4
- 24 Ace Hardware 4
- 25 Chipotle Mexican Grill 4
- 26 Pizza My Heart 4
- 27 Jack in the Box 4
- 28 Wingstop 3
- 29 Cat & Cloud Coffee 3
- 30 Walgreens 3
- 31 Taqueria Los Gallos 3
- 32 Taqueria Los Pericos 3
- 33 Choice Hotels 3
- 34 Raley's 3
- 35 Target 3
- 36 Panda Express 3
- 37 Taqueria Vallarta 3
- 38 The Penny Ice Creamery 3
- 39 AutoZone 3
- 40 Ross Dress for Less 3
- 41 Domino's Pizza 3
- 42 Pretty Good Advice 2
- 43 The Home Depot 2
- 44 San Lorenzo Lumber and Home Centers 2
- 45 The Bagelry 2
- 46 11th Hour Coffee 2
- 47 Parish Publick House 2
- 48 Trader Joe's 2
- 49 Whole Foods Market 2
- 50 Santa Cruz 2
More trends