Trends · data through August 2026

Retail & consumer trends in Santa Cruz-Watsonville, CA

Iceflower tracks 277 stores from 206 retail and consumer chains in Santa Cruz-Watsonville, CA. Taco Bell grew fastest over the last year, ahead of Burger King and New Leaf Community Markets.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
206
Tracked stores
277
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell - +18.0%
2 B Burger King logo Burger King ▲1 +16.8%
3 N New Leaf Community Markets logo New Leaf Community Markets ▲1 +16.4%
4 M McDonald's logo McDonald's ▲1 +14.6%
5 R Ross Dress for Less logo Ross Dress for Less ▲1 +12.8%
6 T Target logo Target - +11.3%
7 D Dollar Tree logo Dollar Tree ▼1 +7.7%
8 7 7-Eleven logo 7-Eleven ▼1 +3.9%
9 C CVS Pharmacy logo CVS Pharmacy - +1.8%
10 W Walgreens logo Walgreens ▼1 +1.8%
11 S Shell logo Shell - +0.8%
12 S Safeway logo Safeway - -0.7%
13 P Peet's Coffee logo Peet's Coffee - -1.8%
14 C Chevron logo Chevron - -2.9%
15 R Raley's logo Raley's ▼1 -8.8%

Store footprint

Store map

277 tracked store locations in Santa Cruz-Watsonville, CA, colored by category group.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.