Trends · data through September 2026

Retail & consumer trends in Yuba City, CA

Iceflower tracks 702 stores from 569 retail and consumer chains in Yuba City, CA. McDonald's grew fastest over the last year, ahead of Subway and CVS Pharmacy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
569
Tracked stores
702
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Subway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 McDonald's ▲2 +16.2%
2 Subway - +14.0%
3 CVS Pharmacy ▲1 +11.3%
4 ampm ▲1 +9.9%
5 Carl's Jr. ▲1 +7.9%
6 76 - +7.2%
7 Starbucks - +6.8%
8 Dollar General ▲1 +2.5%
9 Dutch Bros Coffee - +2.3%
10 Round Table Pizza - +1.7%
11 O'Reilly Auto Parts - +1.1%
12 Chevron - -1.8%
13 Quik Stop - -2.5%
14 7-Eleven ▼1 -3.3%
15 Burger King - -3.6%

Store footprint

Store map

702 tracked store locations in Yuba City, CA, colored by category group. The top 5 chains by store count run 45 of the 702 stores (6%); 515 of the 569 tracked chains have a single store here. 9% of the tracked stores here are in health & beauty, against 14% across California.

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