Trends · data through September 2026

Retail & consumer trends in Salinas, CA

Iceflower tracks 2,022 stores from 1,562 retail and consumer chains in Salinas, CA. Ross Dress for Less grew fastest over the last year, ahead of Ace Hardware and Chevron.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,562
Tracked stores
2,022
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ross Dress for Less and Ace Hardware sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ross Dress for Less ▲1 +10.5%
2 Ace Hardware ▲2 +8.6%
3 Chevron - +7.8%
4 CVS Pharmacy - +7.2%
5 Panda Express ▲3 +6.8%
6 O'Reilly Auto Parts ▲1 +4.7%
7 Costco - +4.5%
8 76 ▲2 +3.5%
9 Grocery Outlet ▲1 +2.8%
10 Trader Joe's - +2.2%
11 Burger King ▲3 +2.0%
12 ampm ▲2 +1.9%
13 Extra Space Storage ▲2 +1.4%
14 Starbucks - -0.3%
15 Walmart - -0.4%

Store footprint

Store map

2,022 tracked store locations in Salinas, CA, colored by category group. The top 5 chains by store count run 102 of the 2,022 stores (5%); 1,407 of the 1,562 tracked chains have a single store here. 9% of the tracked stores here are in leisure & travel, against 5% across California.

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