Trends · data through September 2026

Retail & consumer trends in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 10,404 stores from 6,731 retail and consumer chains in San Jose-Sunnyvale-Santa Clara, CA. Pet Food Express grew fastest over the last year, ahead of AAA and FoodMaxx.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
6,731
Tracked stores
10,404
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pet Food Express and AAA sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Pet Food Express ▲13 +19.8%
2 AAA ▲17 +19.5%
3 FoodMaxx ▲9 +18.5%
4 Chavez Supermarket ▲10 +16.8%
5 Shake Shack ▲11 +15.9%
6 Cost Plus World Market ▲15 +15.0%
7 Ross Dress for Less ▲2 +14.9%
8 Barnes & Noble ▲7 +14.0%
9 Wheel Works ▲12 +13.1%
10 Enterprise Rent-A-Car ▲6 +13.0%
11 Costco - +12.5%
12 Kaiser Permanente ▲7 +12.4%
13 Togo's ▲8 +12.3%
14 Grocery Outlet ▲6 +12.1%
15 California DMV Kiosk ▲7 +10.3%

Store footprint

Store map

10,404 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA, colored by category group. The top 5 chains by store count run 531 of the 10,404 stores (5%); 5,872 of the 6,731 tracked chains have a single store here. 11% of the tracked stores here are in health & beauty, against 14% across California.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.