Trends · data through September 2026

Retail & consumer trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 33,064 stores from 23,220 retail and consumer chains in San Francisco-Oakland-Fremont, CA. Nation's Giant Hamburgers grew fastest over the last year, ahead of Rotten Robbie and Costco.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
23,220
Tracked stores
33,064
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Nation's Giant Hamburgers and Rotten Robbie sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Nation's Giant Hamburgers ▲24 +13.7%
2 Rotten Robbie ▲6 +13.7%
3 Costco - +12.2%
4 Uniqlo ▲11 +12.0%
5 Panera Bread ▲13 +11.7%
6 Pet Club ▲12 +10.8%
7 Marathon ▲9 +10.4%
8 Kaiser Permanente ▲3 +10.3%
9 Extended Stay America ▲18 +9.4%
10 Chili's Grill & Bar ▲8 +9.3%
11 Hobby Lobby ▲20 +9.1%
12 Ross Dress for Less ▲2 +6.2%
13 Subway ▲11 +5.7%
14 dd's DISCOUNTS ▲11 +4.8%
15 Ace Hardware ▲4 +4.5%

Store footprint

Store map

25,000 of 33,064 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category group. The top 5 chains by store count run 1,073 of the 33,064 stores (3%); 20,997 of the 23,220 tracked chains have a single store here. 8% of the tracked stores here are in gas & auto, against 10% across California.

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