Growth
El Pollo Loco against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Pollo Loco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
511 tracked El Pollo Loco locations across 8 US states. California, Texas, and Arizona hold 91% of them.
Tracked stores by state
- California 399
- Texas 34
- Arizona 31
- Nevada 31
- Utah 10
- Colorado 3
- Louisiana 2
- New Mexico 1
Customer overlap
Who shops at El Pollo Loco
Tracked chains El Pollo Loco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends