Growth
Carl's Jr. against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Carl's Jr.'s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 14 | Carl's Jr. | -7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
987 tracked Carl's Jr. locations across 20 US states. California, Oregon, and Colorado hold 73% of them.
Customer overlap
Who shops at Carl's Jr.
Tracked chains Carl's Jr. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends