Growth
The Habit Burger Grill against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Habit Burger Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 18 | The Habit Burger Grill | -2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
365 tracked The Habit Burger Grill locations across 14 US states. California, Arizona, and New Jersey hold 80% of them.
Tracked stores by state
- California 255
- Arizona 22
- New Jersey 16
- Utah 14
- Washington 14
- Nevada 11
- Florida 8
- North Carolina 7
- Maryland 6
- South Carolina 4
- Idaho 3
- Virginia 3
- Massachusetts 1
- Pennsylvania 1
Customer overlap
Who shops at The Habit Burger Grill
Tracked chains The Habit Burger Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends