Growth
Safeway against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Safeway's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
1,049 tracked Safeway locations across 25 US states and DC. California, Washington, and Colorado hold 55% of them.
Tracked stores by state
- California 252
- Washington 199
- Colorado 124
- Arizona 121
- Oregon 104
- Maryland 91
- Virginia 42
- Hawaii 26
- Alaska 16
- District of Columbia 15
- Montana 9
- Idaho 7
- Nevada 7
- Indiana 5
- Nebraska 5
- Wyoming 5
- Delaware 4
- New Mexico 4
- North Carolina 3
- South Dakota 3
- Florida 2
- Illinois 1
- New York 1
- Ohio 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Safeway
Tracked chains Safeway customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
King Soopers
93
Fred Meyer
82
Giant Food
73
Raley's
52
Costco
43
Oliver's Market
37
Bashas'
37
QFC
36
Fry's Fuel
33
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