Trends · data through August 2026

Retail & consumer trends in Santa Rosa-Petaluma, CA

Iceflower tracks 436 stores from 287 retail and consumer chains in Santa Rosa-Petaluma, CA. Taco Bell grew fastest over the last year, ahead of Dollar Tree and Grocery Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
287
Tracked stores
436
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell - +19.1%
2 D Dollar Tree logo Dollar Tree ▲1 +13.8%
3 G Grocery Outlet logo Grocery Outlet ▲1 +10.1%
4 M McDonald's logo McDonald's ▲2 +4.3%
5 P Panda Express logo Panda Express ▲1 +3.7%
6 O Oliver's Market - +2.8%
7 I In-N-Out Burger logo In-N-Out Burger ▼1 +2.3%
8 R Rotten Robbie logo Rotten Robbie - 0.0%
9 S Staples logo Staples ▼1 -0.5%
10 R Raley's logo Raley's ▲1 -2.2%
11 C CVS Pharmacy logo CVS Pharmacy - -2.8%
12 T Target logo Target - -3.5%
13 W Walmart logo Walmart - -3.5%
14 T Trader Joe's logo Trader Joe's - -3.6%
15 U Ulta Beauty logo Ulta Beauty - -4.2%

Store footprint

Store map

436 tracked store locations in Santa Rosa-Petaluma, CA, colored by category group.

Top tracked chains by store count

More trends

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