Trends · data through September 2026

Retail & consumer trends in Santa Rosa-Petaluma, CA

Iceflower tracks 4,940 stores from 4,007 retail and consumer chains in Santa Rosa-Petaluma, CA. The Habit Burger Grill grew fastest over the last year, ahead of 76 and Dutch Bros Coffee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
4,007
Tracked stores
4,940
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Habit Burger Grill and 76 sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 The Habit Burger Grill ▲5 +18.9%
2 76 ▲3 +17.9%
3 Dutch Bros Coffee ▲2 +17.0%
4 Ross Dress for Less ▲3 +14.4%
5 Kaiser Permanente ▲3 +10.4%
6 Speedway ▲1 +10.3%
7 Quik Stop ▲3 +10.3%
8 Copperfield's Books ▲5 +9.7%
9 Dollar Tree ▲2 +8.0%
10 Paradise Sushi & Grill ▲3 +7.2%
11 Rotten Robbie ▲1 +5.6%
12 O'Reilly Auto Parts - +5.0%
13 Enterprise Rent-A-Car ▲1 +4.2%
14 Panda Express ▲1 +3.3%
15 Shell ▲2 +3.3%

Store footprint

Store map

4,940 tracked store locations in Santa Rosa-Petaluma, CA, colored by category group. The top 5 chains by store count run 166 of the 4,940 stores (3%); 3,684 of the 4,007 tracked chains have a single store here.

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