Trends · data through September 2026

Retail & consumer trends in Chico, CA

Iceflower tracks 1,048 stores from 831 retail and consumer chains in Chico, CA. Dollar General grew fastest over the last year, ahead of O'Reilly Auto Parts and Celestino's New York Pizza.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
831
Tracked stores
1,048
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and O'Reilly Auto Parts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General ▲1 +19.0%
2 O'Reilly Auto Parts ▲5 +18.9%
3 Celestino's New York Pizza ▲5 +17.8%
4 76 ▲1 +10.4%
5 Starbucks ▼1 +10.4%
6 ampm ▲2 +8.5%
7 Burger King ▲2 +7.7%
8 Goodwill ▲2 +7.7%
9 Great Clips - +7.2%
10 Tractor Supply Co. - +5.0%
11 Ace Hardware ▲3 +4.0%
12 Dollar Tree ▲2 +3.5%
13 Chevron - +2.4%
14 NAPA Auto Parts ▼1 +0.3%
15 Raley's - -0.0%

Store footprint

Store map

1,048 tracked store locations in Chico, CA, colored by category group. The top 5 chains by store count run 51 of the 1,048 stores (5%); 750 of the 831 tracked chains have a single store here. 9% of the tracked stores here are in health & beauty, against 14% across California.

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