Trends · data through September 2026

Retail & consumer trends in Santa Maria-Santa Barbara, CA

Iceflower tracks 2,393 stores from 1,863 retail and consumer chains in Santa Maria-Santa Barbara, CA. American Tire Depot grew fastest over the last year, ahead of Dollar Tree and Victoria's Secret.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,863
Tracked stores
2,393
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. American Tire Depot and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 American Tire Depot ▲7 +19.5%
2 Dollar Tree ▲4 +19.2%
3 Victoria's Secret ▲1 +18.3%
4 Ross Dress for Less ▲3 +14.6%
5 Jersey Mike's Subs ▲4 +14.4%
6 Michaels ▲7 +13.9%
7 AutoZone ▲8 +12.2%
8 The Home Depot - +10.8%
9 The Natural Cafe - +9.8%
10 Big Brand Tire & Service ▲5 +9.4%
11 76 ▲5 +9.3%
12 Dutch Bros Coffee ▲1 +6.9%
13 Enterprise Rent-A-Car ▲1 +6.2%
14 KFC - +6.1%
15 Fuel Depot - +4.9%

Store footprint

Store map

2,393 tracked store locations in Santa Maria-Santa Barbara, CA, colored by category group. The top 5 chains by store count run 105 of the 2,393 stores (4%); 1,671 of the 1,863 tracked chains have a single store here. 9% of the tracked stores here are in health & beauty, against 14% across California.

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