Trends · data through September 2026

Retail & consumer trends in San Diego-Chula Vista-Carlsbad, CA

Iceflower tracks 23,523 stores from 16,305 retail and consumer chains in San Diego-Chula Vista-Carlsbad, CA. Dollar Tree grew fastest over the last year, ahead of dd's DISCOUNTS and San Diego Gasoline.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16,305
Tracked stores
23,523
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and dd's DISCOUNTS sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar Tree ▲7 +20.0%
2 dd's DISCOUNTS ▲18 +16.8%
3 San Diego Gasoline ▲9 +15.3%
4 HomeGoods ▲7 +11.9%
5 Shell ▲4 +11.8%
6 Road Runner Sports ▲8 +10.9%
7 Sprouts Farmers Market - +10.5%
8 GameStop ▲11 +10.2%
9 Ross Dress for Less - +9.9%
10 Goodwill ▲12 +9.5%
11 Barnes & Noble ▲8 +9.3%
12 Mohsen ▲10 +9.0%
13 Brigantine ▲8 +8.9%
14 Trader Joe's ▲1 +8.8%
15 T.J.Maxx ▲3 +8.6%

Store footprint

Store map

23,523 tracked store locations in San Diego-Chula Vista-Carlsbad, CA, colored by category group. The top 5 chains by store count run 886 of the 23,523 stores (4%); 14,879 of the 16,305 tracked chains have a single store here.

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