Trends · data through August 2026

Clothing Stores in Wisconsin

Iceflower tracks 260 stores from 104 clothing stores chains in Wisconsin. Windsor Fashions grew fastest over the last year, ahead of Express and Zumiez.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
104
Tracked stores
260
Consumer panel
130M+

Growth ranking

Fastest-growing tracked clothing stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Windsor Fashions and Express sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Windsor Fashions logo Windsor Fashions ▲1 +14.9%
2 E Express logo Express ▲4 +9.6%
3 Z Zumiez logo Zumiez ▲1 +9.5%
4 G Gap logo Gap ▲4 +9.3%
5 R Ross Dress for Less logo Ross Dress for Less - +9.2%
6 R Rainbow Shops logo Rainbow Shops - +8.2%
7 A Aéropostale logo Aéropostale ▲4 +8.0%
8 L lululemon logo lululemon - +6.9%
9 M Maurices logo Maurices ▲1 +5.0%
10 V Victoria's Secret logo Victoria's Secret - +2.7%
11 B Burlington logo Burlington - +2.5%
12 D Duluth Trading Company logo Duluth Trading Company ▲1 +2.1%
13 O Old Navy logo Old Navy - -0.3%
14 B Buckle logo Buckle ▼1 -2.5%
15 M Men's Wearhouse logo Men's Wearhouse - -3.6%
  • Ross Dress for Less
  • Burlington
  • Old Navy
  • American Eagle
  • lululemon
  • Packers Pro Shop
  • Victoria's Secret
  • Other tracked chains

Store footprint

Store map

260 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Ross Dress for Less (26)
  • Burlington (13)
  • Old Navy (20)
  • American Eagle (8)
  • lululemon (4)
  • Packers Pro Shop (1)
  • Victoria's Secret (5)
  • Other tracked chains

Top tracked chains by store count

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