Growth
Buckle against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Buckle's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | American Eagle | +0.5% |
| 2 | Buckle | +1.1% |
| 3 | Hot Topic | +9.3% |
| 4 | Hollister Co. | -5.5% |
| 5 | PacSun | -3.9% |
| 6 | Spencer's | -1.9% |
| 7 | Zumiez | -6.0% |
| 8 | Aéropostale | +4.1% |
| 9 | Garage | - |
| 10 | Tillys | +1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
450 tracked Buckle locations across 42 US states. Texas, Ohio, and Florida hold 22% of them.
Tracked stores by state
- Texas 57
- Ohio 22
- Florida 20
- Michigan 18
- Kansas 17
- Indiana 16
- Missouri 16
- California 15
- Illinois 15
- Colorado 14
- Washington 14
- Arizona 13
- North Carolina 13
- Georgia 12
- Iowa 12
- Louisiana 12
- Tennessee 12
- Minnesota 11
- Nebraska 11
- Oklahoma 11
- Utah 11
- Pennsylvania 10
- Wisconsin 10
- Alabama 8
- Idaho 8
- Arkansas 7
- Mississippi 7
- Kentucky 6
- Oregon 6
- West Virginia 6
- Montana 5
- New Mexico 5
- Nevada 5
- South Carolina 5
- North Dakota 4
- New York 4
- Virginia 4
- South Dakota 3
- Wyoming 2
- Alaska 1
- Maryland 1
- New Jersey 1
Customer overlap
Who shops at Buckle
Tracked chains Buckle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
100
Scheels
64
Boot Barn
59
Al's Sporting Goods
50
Silver Silo Bakery & Espresso
41
L&W Supply
40
Bee's Marketplace
39
Mountain West Rentals & Sales
37
More trends