Growth
Once Upon A Child against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Once Upon A Child's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.6% |
| 2 |
B
Burlington
|
+2.5% |
| 3 |
O
Old Navy
|
0.0% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+7.9% |
| 7 |
H
H&M
|
-8.8% |
| 8 |
Z
Zara
|
-0.9% |
| 9 |
M
Men's Wearhouse
|
-2.9% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 24 |
O
Once Upon A Child
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
266 tracked Once Upon A Child locations across 40 US states.
Tracked stores by state
- Texas 27
- Ohio 21
- Florida 20
- North Carolina 18
- Indiana 15
- Michigan 14
- Virginia 13
- Georgia 12
- Pennsylvania 11
- South Carolina 9
- Tennessee 9
- Colorado 8
- Illinois 7
- Kentucky 7
- New Jersey 7
- New York 7
- Maryland 6
- Missouri 6
- Arizona 5
- California 4
- Wisconsin 4
- Arkansas 3
- Delaware 3
- Iowa 3
- Louisiana 3
- Alaska 2
- Alabama 2
- Idaho 2
- Mississippi 2
- Nevada 2
- Oklahoma 2
- Oregon 2
- Washington 2
- Wyoming 2
- Connecticut 1
- Minnesota 1
- New Mexico 1
- Rhode Island 1
- South Dakota 1
- West Virginia 1
Customer overlap
Who shops at Once Upon A Child
Tracked chains Once Upon A Child customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kroger Fan Zone
85
Kroger Fan Zone
85
C
Cincinnati Children's Hospital
71
Cincinnati Children's Hospital
71
D
DeCA Fort Wainwright Commissary
70
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