Growth
Once Upon A Child against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Once Upon A Child's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Goodwill | +0.7% |
| 2 | Value Village | +2.0% |
| 3 | Once Upon A Child | -0.8% |
| 4 | Cash America Pawn | +8.2% |
| 5 | EZPAWN | +0.8% |
| 6 | The Salvation Army Family Store & Donation Center | -4.2% |
| 7 | Habitat for Humanity ReStore | -10.4% |
| 8 | Kid to Kid | +2.9% |
| 9 | The Salvation Army | -4.8% |
| 10 | First Cash Pawn | +16.6% |
Share of tracked category spend, indexed
Store footprint
Store map
376 tracked Once Upon A Child locations across 47 US states. Texas, Ohio, and Florida hold 24% of them.
Tracked stores by state
- Texas 39
- Ohio 27
- Florida 26
- North Carolina 18
- Indiana 17
- Michigan 16
- Virginia 15
- California 14
- Pennsylvania 13
- Georgia 12
- Minnesota 12
- Tennessee 12
- Missouri 11
- New York 11
- Illinois 10
- South Carolina 10
- Wisconsin 10
- Connecticut 9
- Kentucky 9
- Colorado 8
- New Jersey 8
- Louisiana 6
- Maryland 6
- Arizona 5
- Mississippi 5
- Arkansas 4
- Iowa 4
- Oklahoma 4
- Montana 3
- North Dakota 3
- Washington 3
- Alaska 2
- Alabama 2
- Delaware 2
- Idaho 2
- Massachusetts 2
- Nevada 2
- Oregon 2
- South Dakota 2
- West Virginia 2
- Wyoming 2
- Kansas 1
- Nebraska 1
- New Mexico 1
- Rhode Island 1
- Utah 1
- Vermont 1
Customer overlap
Who shops at Once Upon A Child
Tracked chains Once Upon A Child customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
ALDI
100
Kroger
66
DeCA Fort Wainwright Commissary
61
Cincinnati Children's Hospital
60
Target
56
Sam's Club
49
Kid to Kid
42
Walmart
40
More trends