Growth
Jockey against its category
The biggest tracked US underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jockey's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Victoria's Secret | +4.0% |
| 2 | Soma Intimates | -14.1% |
| 3 | Jockey | -11.0% |
| 4 | Intimissimi | - |
| 5 | Risque Moments | -6.6% |
| 6 | Story Essentials | - |
| 7 | Calzedonia | +5.7% |
| 8 | Groove | -7.2% |
| 9 | Nancy's Nook | -14.5% |
| 10 | Excitement Adult Superstores | +2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Jockey locations across 29 US states. California, Florida, and Pennsylvania hold 28% of them.
Tracked stores by state
- California 8
- Florida 7
- Pennsylvania 6
- Wisconsin 5
- Texas 4
- Indiana 3
- North Carolina 3
- New Hampshire 3
- New Jersey 3
- New York 3
- Oregon 3
- South Carolina 3
- Georgia 2
- Massachusetts 2
- Maine 2
- Michigan 2
- Minnesota 2
- Missouri 2
- Ohio 2
- Alabama 1
- Arizona 1
- Delaware 1
- Illinois 1
- Kansas 1
- Kentucky 1
- Tennessee 1
- Virginia 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at Jockey
Tracked chains Jockey customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Bow Street Market
100
Tenuta's
53
Hannaford
45
Goodwin's Market
39
TALBOTS
38
Shaw's
36
Eddie Bauer
32
California Fresh Market
32
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