Growth
Jockey against its category
The biggest tracked US underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jockey's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Victoria's Secret
|
+3.6% |
| 2 |
S
Soma Intimates
|
-9.4% |
| 3 |
J
Jockey
|
-4.2% |
| 4 |
I
Intimissimi
|
- |
| 5 | R Risque Moments | -2.7% |
| 6 |
C
Calzedonia
|
+4.1% |
| 7 |
H
Hanesbrands
|
-90.4% |
| 8 | G Groove | -3.5% |
| 9 | N Nancy's Nook | -2.7% |
| 10 | E Excitement Adult Superstores | +0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
76 tracked Jockey locations across 29 US states.
Tracked stores by state
- California 8
- Florida 7
- Pennsylvania 6
- Wisconsin 5
- New York 4
- Texas 4
- Indiana 3
- North Carolina 3
- New Hampshire 3
- New Jersey 3
- Oregon 3
- South Carolina 3
- Georgia 2
- Massachusetts 2
- Maine 2
- Michigan 2
- Minnesota 2
- Missouri 2
- Ohio 2
- Alabama 1
- Arizona 1
- Delaware 1
- Illinois 1
- Kansas 1
- Kentucky 1
- Tennessee 1
- Virginia 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at Jockey
Tracked chains Jockey customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bow Street Market
100
G
Goodwin's Market
36
K
Karns Foods
27
Karns Foods
27
More trends