Growth
Lane Bryant against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lane Bryant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Maurices | +6.6% |
| 2 | LOFT | +0.7% |
| 3 | Chico's | +0.8% |
| 4 | Lane Bryant | -2.5% |
| 5 | TALBOTS | +8.9% |
| 6 | White House Black Market | -7.6% |
| 7 | J.Jill | +10.6% |
| 8 | Tommy Bahama | -42.4% |
| 9 | Ann Taylor | +12.0% |
| 10 | Country Store | +4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
393 tracked Lane Bryant locations across 42 US states. Texas, California, and Florida hold 27% of them.
Tracked stores by state
- Texas 56
- California 28
- Florida 24
- Ohio 20
- Illinois 18
- Georgia 16
- Pennsylvania 14
- Michigan 13
- North Carolina 13
- New York 13
- Arizona 12
- Indiana 12
- Tennessee 12
- Virginia 12
- Maryland 9
- Missouri 9
- Oregon 9
- South Carolina 9
- Alabama 8
- Kentucky 8
- Minnesota 7
- New Jersey 7
- Louisiana 6
- Oklahoma 6
- Colorado 5
- Massachusetts 5
- Mississippi 5
- Arkansas 4
- Wisconsin 4
- Delaware 3
- Iowa 3
- Nevada 3
- Utah 3
- Washington 3
- Connecticut 2
- Idaho 2
- Kansas 2
- Maine 2
- New Mexico 2
- West Virginia 2
- North Dakota 1
- Rhode Island 1
Customer overlap
Who shops at Lane Bryant
Tracked chains Lane Bryant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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