Growth
Levi's against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Levi's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Old Navy | -1.8% |
| 2 | Rainbow Shops | +2.9% |
| 3 | Uniqlo | - |
| 4 | Levi's | -3.8% |
| 5 | Gap | +10.2% |
| 6 | Shoe Dept. | -6.5% |
| 7 | Cato Fashions | -0.8% |
| 8 | Citi Trends | +1.4% |
| 9 | K&G Fashion Superstore | -0.1% |
| 10 | Tommy Hilfiger | -4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
260 tracked Levi's locations across 41 US states. California, Texas, and Florida hold 32% of them.
Tracked stores by state
- California 44
- Texas 21
- Florida 19
- New York 19
- Pennsylvania 12
- Arizona 10
- Georgia 9
- Illinois 8
- Massachusetts 7
- North Carolina 7
- New Jersey 7
- Virginia 7
- Colorado 6
- Maryland 6
- Michigan 6
- Washington 6
- Ohio 5
- Oregon 5
- Indiana 4
- New Hampshire 4
- Nevada 4
- South Carolina 4
- Tennessee 4
- Utah 4
- Alabama 3
- Minnesota 3
- Mississippi 3
- Wisconsin 3
- Connecticut 2
- Delaware 2
- Hawaii 2
- Louisiana 2
- Maine 2
- Missouri 2
- Oklahoma 2
- Arkansas 1
- Iowa 1
- Kansas 1
- Kentucky 1
- Nebraska 1
- New Mexico 1
Customer overlap
Who shops at Levi's
Tracked chains Levi's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Tommy Hilfiger
100
Nike
95
California Fresh Market
72
adidas
72
Coach
72
Calvin Klein
66
Lola's Market
66
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