Growth
White House Black Market against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks White House Black Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Maurices | +6.6% |
| 2 | LOFT | +0.7% |
| 3 | Chico's | +0.8% |
| 4 | Lane Bryant | -2.5% |
| 5 | TALBOTS | +8.9% |
| 6 | White House Black Market | -7.6% |
| 7 | J.Jill | +10.6% |
| 8 | Tommy Bahama | -42.4% |
| 9 | Ann Taylor | +12.0% |
| 10 | Country Store | +4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
344 tracked White House Black Market locations across 41 US states and DC. Florida, California, and Texas hold 27% of them.
Tracked stores by state
- Florida 36
- California 29
- Texas 29
- Illinois 18
- Pennsylvania 18
- New Jersey 17
- Georgia 16
- Maryland 13
- Ohio 13
- Virginia 13
- Michigan 12
- North Carolina 12
- Arizona 8
- Connecticut 8
- Nevada 8
- New York 8
- Tennessee 8
- Colorado 7
- Indiana 7
- South Carolina 7
- Alabama 5
- Massachusetts 5
- Minnesota 5
- Oregon 4
- Delaware 3
- Kansas 3
- Kentucky 3
- Oklahoma 3
- Washington 3
- Wisconsin 3
- Arkansas 2
- Iowa 2
- Louisiana 2
- Missouri 2
- Mississippi 2
- New Hampshire 2
- New Mexico 2
- Rhode Island 2
- District of Columbia 1
- Idaho 1
- Nebraska 1
- Utah 1
Customer overlap
Who shops at White House Black Market
Tracked chains White House Black Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends