Growth
H&M against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H&M's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H&M | +4.9% |
| 2 | Zara | +17.5% |
| 3 | Windsor Fashions | +19.0% |
| 4 | Primark | +12.8% |
| 5 | Charlotte Russe | - |
| 6 | Discovery Clothing Company | - |
| 7 | MadRag | +17.5% |
| 8 | Q | - |
| 9 | Mango | +17.5% |
| 10 | Fashion Nova | - |
Share of tracked category spend, indexed
Store footprint
Store map
129 tracked H&M locations across 34 US states and DC. California, New York, and Texas hold 35% of them.
Tracked stores by state
- California 18
- New York 17
- Texas 10
- Florida 6
- Illinois 6
- Missouri 6
- Pennsylvania 6
- New Jersey 5
- Colorado 4
- North Carolina 4
- Ohio 4
- District of Columbia 3
- Maryland 3
- Virginia 3
- Washington 3
- Alabama 2
- Arizona 2
- Indiana 2
- Kentucky 2
- Massachusetts 2
- Michigan 2
- Minnesota 2
- Nevada 2
- Oregon 2
- Tennessee 2
- Utah 2
- Connecticut 1
- Kansas 1
- Louisiana 1
- Nebraska 1
- New Mexico 1
- Oklahoma 1
- South Carolina 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at H&M
Tracked chains H&M customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Zara
100
Target
54
SEPHORA
41
T.J.Maxx
35
Marshalls
34
PacSun
30
Ulta Beauty
28
Nordstrom
28
Foot Locker
27
Old Navy
25
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