Growth
Duluth Trading Company against its category
The biggest tracked US western & workwear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Duluth Trading Company's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Boot Barn | +3.8% |
| 2 | Cavender's | +3.4% |
| 3 | Red Wing | -7.9% |
| 4 | Duluth Trading Company | -6.4% |
| 5 | Carhartt | -1.2% |
| 6 | Ariat Outlet | -1.6% |
| 7 | Boot Factory Outlet | -4.6% |
| 8 | Boot Country | -11.9% |
| 9 | Lee Wrangler Clearance Center | +6.5% |
| 10 | Lucchese Bootmaker | - |
Share of tracked category spend, indexed
Store footprint
Store map
65 tracked Duluth Trading Company locations across 33 US states. Wisconsin, Texas, and Minnesota hold 28% of them.
Tracked stores by state
- Wisconsin 7
- Texas 6
- Minnesota 5
- Ohio 4
- Colorado 3
- Illinois 3
- Michigan 3
- Alabama 2
- Kentucky 2
- Missouri 2
- North Carolina 2
- New Jersey 2
- Pennsylvania 2
- Tennessee 2
- Virginia 2
- Alaska 1
- Arkansas 1
- Connecticut 1
- Florida 1
- Georgia 1
- Iowa 1
- Indiana 1
- Kansas 1
- Massachusetts 1
- Maine 1
- North Dakota 1
- Nebraska 1
- Oklahoma 1
- Oregon 1
- Rhode Island 1
- South Dakota 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Duluth Trading Company
Tracked chains Duluth Trading Company customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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