Growth
Free People against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Free People's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
| 16 | Free People | -47.6% |
Share of tracked category spend, indexed
Store footprint
Store map
179 tracked Free People locations across 38 US states and DC. California, Florida, and Texas hold 37% of them.
Tracked stores by state
- California 35
- Florida 19
- Texas 13
- New York 11
- Illinois 9
- Pennsylvania 7
- Massachusetts 6
- North Carolina 6
- New Jersey 5
- Arizona 4
- Michigan 4
- Oregon 4
- Washington 4
- Colorado 3
- Connecticut 3
- Georgia 3
- Louisiana 3
- Maryland 3
- Ohio 3
- South Carolina 3
- Utah 3
- Virginia 3
- District of Columbia 2
- Minnesota 2
- Missouri 2
- Nevada 2
- Oklahoma 2
- Rhode Island 2
- Tennessee 2
- Wisconsin 2
- Alabama 1
- Hawaii 1
- Iowa 1
- Indiana 1
- Kentucky 1
- Maine 1
- New Hampshire 1
- New Mexico 1
- Vermont 1
Customer overlap
Who shops at Free People
Tracked chains Free People customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends