Growth
Hanesbrands against its category
The biggest tracked US underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hanesbrands's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Victoria's Secret | +4.0% |
| 2 | Soma Intimates | -14.1% |
| 3 | Jockey | -11.0% |
| 4 | Intimissimi | - |
| 5 | Risque Moments | -6.6% |
| 6 | Story Essentials | - |
| 7 | Calzedonia | +5.7% |
| 8 | Groove | -7.2% |
| 9 | Nancy's Nook | -14.5% |
| 10 | Excitement Adult Superstores | +2.8% |
| 18 | Hanesbrands | -94.6% |
Share of tracked category spend, indexed
Store footprint
Store map
113 tracked Hanesbrands locations across 35 US states. California, Florida, and Georgia hold 26% of them.
Tracked stores by state
- California 13
- Florida 8
- Georgia 8
- North Carolina 7
- Pennsylvania 7
- New Jersey 5
- Texas 5
- Michigan 4
- Oregon 4
- Washington 4
- Wisconsin 4
- Arizona 3
- Connecticut 3
- Maryland 3
- New Hampshire 3
- New York 3
- Ohio 3
- South Carolina 3
- Virginia 3
- Alabama 2
- Indiana 2
- Mississippi 2
- Tennessee 2
- Delaware 1
- Iowa 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Maine 1
- Minnesota 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- West Virginia 1
Customer overlap
Who shops at Hanesbrands
Tracked chains Hanesbrands customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Food Lion
100
Kennie's Market
68
Jockey
63
Parker's
56
Under Armour
49
Nike
47
Sam's Club
47
Belk
43
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