Growth
Under Armour against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Under Armour's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Nike | +4.2% |
| 2 | Foot Locker | +6.2% |
| 3 | JD Sports | +7.5% |
| 4 | Hibbett Sports | -3.5% |
| 5 | Champs Sports | +3.9% |
| 6 | DTLR | -0.2% |
| 7 | adidas | - |
| 8 | SNIPES | +14.5% |
| 9 | Fleet Feet | +11.7% |
| 10 | New Balance | +13.3% |
| 12 | Under Armour | -62.3% |
Share of tracked category spend, indexed
Store footprint
Store map
169 tracked Under Armour locations across 40 US states. California, Florida, and Texas hold 24% of them.
Tracked stores by state
- California 14
- Florida 13
- Texas 13
- Maryland 9
- New York 8
- Pennsylvania 7
- Ohio 6
- Arizona 5
- Colorado 5
- Georgia 5
- Illinois 5
- North Carolina 5
- New Jersey 5
- South Carolina 5
- Virginia 5
- Michigan 4
- Tennessee 4
- Wisconsin 4
- Indiana 3
- Louisiana 3
- Massachusetts 3
- Minnesota 3
- Missouri 3
- Mississippi 3
- New Hampshire 3
- Washington 3
- Alabama 2
- Connecticut 2
- Iowa 2
- Kansas 2
- Maine 2
- Nevada 2
- Oklahoma 2
- Oregon 2
- Utah 2
- Arkansas 1
- Delaware 1
- Idaho 1
- Kentucky 1
- Nebraska 1
Customer overlap
Who shops at Under Armour
Tracked chains Under Armour customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends