Trends · data through August 2026

Food & Drink trends in Mississippi

Iceflower tracks 2,837 stores from 1,214 food & drink chains in Mississippi. Smoothie King grew fastest over the last year, ahead of Auntie Anne's and Chick-fil-A.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,214
Tracked stores
2,837
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Smoothie King and Auntie Anne's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Smoothie King logo Smoothie King ▲7 +19.8%
2 A Auntie Anne's logo Auntie Anne's ▲5 +19.0%
3 C Chick-fil-A logo Chick-fil-A ▲1 +18.3%
4 R Rock N Roll Sushi logo Rock N Roll Sushi ▲6 +18.0%
5 L Lost Pizza Co. logo Lost Pizza Co. ▲4 +17.7%
6 L LongHorn Steakhouse logo LongHorn Steakhouse ▲4 +16.8%
7 O Olive Garden logo Olive Garden ▲3 +15.2%
8 M McAlister's Deli logo McAlister's Deli ▲2 +13.8%
9 R Ruby Tuesday logo Ruby Tuesday ▲3 +12.1%
10 W Ward's Restaurant logo Ward's Restaurant ▲4 +11.2%
11 J Jimmy John's logo Jimmy John's ▲6 +7.5%
12 S Sweet Peppers Deli ▲1 +7.0%
13 F Five Guys logo Five Guys ▲2 +6.9%
14 L Little Caesars logo Little Caesars - +6.6%
15 T Taco Bell logo Taco Bell ▲2 +5.5%

Store footprint

Store map

2,837 tracked store locations in Mississippi, colored by category.

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