Growth
Checkers and Rally's against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Checkers and Rally's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 19 | Checkers and Rally's | -20.8% |
Share of tracked category spend, indexed
Store footprint
Store map
416 tracked Checkers and Rally's locations across 26 US states. Florida, Ohio, and Indiana hold 36% of them.
Tracked stores by state
- Florida 61
- Ohio 54
- Indiana 35
- Georgia 32
- Louisiana 31
- California 30
- Michigan 27
- Kentucky 21
- Mississippi 16
- Illinois 14
- Missouri 14
- Alabama 10
- Arkansas 10
- Arizona 10
- Virginia 9
- Maryland 7
- South Carolina 6
- Tennessee 6
- Texas 5
- New Jersey 4
- New York 4
- North Carolina 3
- Iowa 2
- Nevada 2
- Pennsylvania 2
- Wisconsin 1
Customer overlap
Who shops at Checkers and Rally's
Tracked chains Checkers and Rally's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jay C
100
Jackson County Rural Electric
84
Kroger
83
Super Quik
81
Lassus
66
Marathon
63
Cap n' Cork
54
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