Growth
Krystal against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krystal's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 21 | Krystal | -1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
261 tracked Krystal locations across 14 US states and 1 territory. Georgia, Tennessee, and Alabama hold 72% of them.
Tracked stores by state
- Georgia 80
- Tennessee 70
- Alabama 39
- Florida 32
- Mississippi 21
- Kentucky 4
- Louisiana 3
- South Carolina 3
- Arkansas 2
- Texas 2
- Idaho 1
- North Carolina 1
- New Jersey 1
- New York 1
- Puerto Rico 1
Customer overlap
Who shops at Krystal
Tracked chains Krystal customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Food City
100
Weigel's
66
Jack's
36
Wind Creek Casino
36
MAPCO
34
Zaxby's
30
Captain D's
24
Food Depot
23
Elder's Ace Hardware
23
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