Growth
Zaxby's against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zaxby's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
1,022 tracked Zaxby's locations across 21 US states. Georgia, Florida, and North Carolina hold 51% of them.
Customer overlap
Who shops at Zaxby's
Tracked chains Zaxby's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Parker's
100
Publix
99
Ingles
97
Food City
87
Bojangles'
83
Weigel's
75
Circle K
72
Food Lion
70
Waffle House
64
Spinx
61
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