Trends · data through September 2026

Food & Drink trends in Hattiesburg, MS

Iceflower tracks 382 stores from 289 food & drink chains in Hattiesburg, MS. Little Caesars grew fastest over the last year, ahead of Waffle House and Starbucks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
289
Tracked stores
382
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Little Caesars and Waffle House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Little Caesars ▲2 +13.6%
2 Waffle House ▲1 +12.2%
3 Starbucks ▲1 +10.6%
4 Taco Bell ▲4 -10.4%
5 Papa John's Pizza - -12.0%
6 McDonald's - -19.3%
7 Burger King - -19.6%
8 Arby's ▼2 -26.8%
9 Subway - -36.5%
10 Wendy's ▼1 -36.7%
11 Domino's Pizza ▼1 -42.7%
12 Popeyes Louisiana Kitchen ▼2 -45.7%
13 Golden Chick ▼2 -90.6%

Store footprint

Store map

382 tracked store locations in Hattiesburg, MS, colored by category. The top 5 chains by store count run 47 of the 382 stores (12%); 257 of the 289 tracked chains have a single store here. 4% of the tracked food & drink stores here are pizza chains, against 5% across Mississippi.

Top tracked chains by store count

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