Growth
PJ's Coffee against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks PJ's Coffee's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Starbucks | -10.1% |
| 2 | Dunkin' | -9.1% |
| 3 | Dutch Bros Coffee | -0.1% |
| 4 | 7 Brew Coffee | - |
| 5 | Scooter's Coffee | +5.5% |
| 6 | Tim Hortons | -8.2% |
| 7 | Biggby Coffee | -13.3% |
| 8 | Black Rock Coffee Bar | +5.1% |
| 9 | Caribou Coffee | +3.1% |
| 10 | Better Buzz Coffee | +19.4% |
| 18 | PJ's Coffee | +3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
124 tracked PJ's Coffee locations across 14 US states. Louisiana, Texas, and Mississippi hold 70% of them.
Tracked stores by state
- Louisiana 42
- Texas 32
- Mississippi 13
- Maryland 8
- Alabama 5
- Florida 4
- Georgia 4
- Missouri 4
- Arkansas 3
- New Jersey 3
- South Carolina 3
- Connecticut 1
- Iowa 1
- Virginia 1
Customer overlap
Who shops at PJ's Coffee
Tracked chains PJ's Coffee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Rouses Markets
100
Claiborne Hill
34
Breaux Mart
31
Ochsner Medical Center
23
H-E-B
21
Robért Fresh Market
21
Mizers Foods
19
Coast Electric Power Association
19
New Orleans NAS JRB Commissary
19
More trends