Growth
Great American Cookies against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Great American Cookies's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
290 tracked Great American Cookies locations across 33 US states and 1 territory. Texas, Georgia, and Louisiana hold 44% of them.
Tracked stores by state
- Texas 69
- Georgia 34
- Louisiana 25
- Florida 19
- Tennessee 18
- Alabama 16
- Ohio 13
- Mississippi 10
- Oklahoma 10
- Missouri 9
- Kentucky 8
- South Carolina 7
- California 6
- Virginia 6
- West Virginia 6
- Arkansas 5
- North Carolina 4
- Michigan 3
- Iowa 2
- Illinois 2
- Indiana 2
- Kansas 2
- Nevada 2
- New York 2
- Alaska 1
- Arizona 1
- Guam 1
- Maryland 1
- Minnesota 1
- New Jersey 1
- New Mexico 1
- Oregon 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Great American Cookies
Tracked chains Great American Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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