Growth
Whataburger against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Whataburger's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
1,205 tracked Whataburger locations across 18 US states. Texas, Oklahoma, and Arizona hold 74% of them.
Tracked stores by state
- Texas 793
- Oklahoma 52
- Arizona 48
- Florida 48
- Alabama 45
- Georgia 35
- Louisiana 30
- Tennessee 27
- Arkansas 21
- Missouri 20
- New Mexico 19
- North Carolina 18
- South Carolina 18
- Mississippi 13
- Kansas 9
- Colorado 7
- Nevada 1
- Virginia 1
Customer overlap
Who shops at Whataburger
Tracked chains Whataburger customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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