Metro by metro
The leading discount store chains in every Iowa metro area
Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar General leads in 8 metro areas, Dollar Tree in 1 metro area. Against their share in Iowa as a whole, Dollar Tree stands out in 5 metro areas, Dollar General in 2 metro areas, and Five Below in 1 metro area.
By tracked consumer spend, Q4 2025–Q3 2026
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Dollar Tree
Relative #1 in 5 metro areas
Cedar Rapids, IA 1× · Davenport, IA (IA part) 1.2× · Sioux City, IA-NE-SD (IA part) 1.1× · Iowa City, IA 1.6× · Dubuque, IA 1.2×
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Dollar General
Relative #1 in 2 metro areas
Omaha, NE-IA (IA part) 0.9× · Ames, IA 1.2×
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Five Below
Relative #1 in Des Moines, IA, 1.9× its share in Iowa
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Family Dollar
Relative #1 in Waterloo-Cedar Falls, IA, 1.4× its share in Iowa
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Dollar General
#1 in 8 metro areas
Des Moines, IA · Cedar Rapids, IA · Waterloo-Cedar Falls, IA · Davenport, IA (IA part) · Sioux City, IA-NE-SD (IA part) · Omaha, NE-IA (IA part) · Ames, IA · Dubuque, IA
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Dollar Tree
#1 in Iowa City, IA
A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to Iowa compares a chain's share of the metro area's spend with its share in Iowa as a whole. It ranks the 7 biggest chains in Iowa and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Iowa is light gray. A metro area crossing the state line counts only its stores in Iowa. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked discount store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Dollar General sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Dollar Tree | - | +1.8% |
| 2 | Dollar General | - | +1.0% |
| 3 | Family Dollar | - | -10.7% |
| 4 | DaaBIN Store | - | -56.9% |
| 5 | Big Lots | - | -100.0% |
- Dollar General
- Dollar Tree
- Five Below
- Family Dollar
- Ollie's Bargain Outlet
- Iowa Liquidation Deals
- DaaBIN Store
- Other tracked chains
Store footprint
Store map
569 tracked store locations in Iowa. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 540 of the 569 stores (95%); 22 of the 30 tracked chains have a single store here. 17% of the tracked retail stores here are discount stores, against 14% across the United States.
- Dollar General (361)
- Dollar Tree (99)
- Five Below (16)
- Family Dollar (60)
- Ollie's Bargain Outlet (2)
- Iowa Liquidation Deals (1)
- DaaBIN Store (4)
- Other tracked chains
Top tracked chains by store count
- 1 Dollar General 361
- 2 Dollar Tree 99
- 3 Family Dollar 60
- 4 Five Below 16
- 5 DaaBIN Store 4
- 6 Big Lots 3
- 7 Ollie's Bargain Outlet 2
- 8 Retail Rebel 2
- 9 Routh’s Rubbish 1
- 10 Otterville Odds & Ends Store 1
- 11 Pella Hometown Variety 1
- 12 Crazy Deals Of Iowa 1
- 13 The Lucky Fin 1
- 14 Belle Plaine Discount and More 1
- 15 Retail Rehab 1
- 16 Mix and Match 1
- 17 New York Dollar Store 1
- 18 Ben's Five and Dime 1
- 19 Bowers Best Discount Store 1
- 20 Hill of a Deal Discount Store 1
- 21 pOpshelf 1
- 22 Heartland Market 1
- 23 Triumph Surplus Store 1
- 24 The Looney Bin Store 1
- 25 Krazy Krates 1
- 26 Main Street Exchange 1
- 27 Bowers North Discount Store 1
- 28 Where Ya Bin Clive 1
- 29 Big Boyz Treasures 1
- 30 Iowa Liquidation Deals 1
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