Trends · data through September 2026

Retail trends in Omaha, NE-IA

Iceflower tracks 844 stores from 509 retail chains in Omaha, NE-IA. Burlington grew fastest over the last year, ahead of Ross Dress for Less and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
509
Tracked stores
844
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burlington and Ross Dress for Less sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Burlington ▲1 +19.7%
2 Ross Dress for Less ▲2 +18.3%
3 Hobby Lobby ▲2 +17.9%
4 Rally House ▲4 +16.9%
5 Five Below ▲3 +16.3%
6 Goodwill ▲1 +14.5%
7 Ace Hardware ▲5 +13.2%
8 Westlake Ace Hardware ▲3 +12.8%
9 Barnes & Noble - +12.2%
10 Harbor Freight Tools ▲1 +11.8%
11 Victoria's Secret ▲2 +10.4%
12 Journeys ▲2 +9.6%
13 Tractor Supply Co. - +9.0%
14 The Cannabis Factory ▲1 +8.7%
15 Dollar General - +7.1%

Store footprint

Store map

844 tracked store locations in Omaha, NE-IA, colored by category. The top 5 chains by store count run 112 of the 844 stores (13%); 412 of the 509 tracked chains have a single store here. 11% of the tracked retail stores here are discount stores, against 18% across Nebraska.

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