Trends · data through September 2026

Retail trends in Des Moines-West Des Moines, IA

Iceflower tracks 952 stores from 653 retail chains in Des Moines-West Des Moines, IA. Hobby Lobby grew fastest over the last year, ahead of Goodwill and Victoria's Secret.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
653
Tracked stores
952
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hobby Lobby ▲2 +19.3%
2 Goodwill ▲2 +17.6%
3 Victoria's Secret ▲2 +16.9%
4 The Salvation Army Family Store & Donation Center ▲3 +11.7%
5 Sunglass Hut ▲1 +11.4%
6 Ross Dress for Less - +10.1%
7 Target - +9.3%
8 Kay Jewelers ▲2 +8.7%
9 Boot Barn ▼1 +8.2%
10 Staples ▲3 +7.7%
11 Dollar Tree - +6.0%
12 American Eagle - +5.2%
13 Van Wall Equipment ▲2 +4.2%
14 Many Hands Thrift Market ▲1 +4.0%
15 Ace Hardware - +3.7%

Store footprint

Store map

952 tracked store locations in Des Moines-West Des Moines, IA, colored by category. The top 5 chains by store count run 92 of the 952 stores (10%); 542 of the 653 tracked chains have a single store here. 9% of the tracked retail stores here are discount stores, against 17% across Iowa.

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