Chain · United States · data through August 2026

J JCPenney logo JCPenney

Iceflower tracks 586 JCPenney stores across 49 US states and 1 territory. It ranks #11 of 214 tracked US department stores chains by card spend. Its share of tracked category spend moved -2.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
586
States
49
Category
Department Store
Category rank
#11

Growth

JCPenney against its category

The biggest tracked US department stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks JCPenney's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 W Walmart logo Walmart +0.5%
2 T Target logo Target -5.1%
3 T T.J.Maxx logo T.J.Maxx +6.2%
4 M Marshalls logo Marshalls +6.0%
5 K Kohl's logo Kohl's -0.8%
6 N Navy Exchange logo Navy Exchange +5.3%
7 H HomeGoods logo HomeGoods +6.9%
8 M Macy's logo Macy's +0.2%
9 D Dillard's logo Dillard's +1.3%
10 N Nordstrom logo Nordstrom +3.8%
11 J JCPenney logo JCPenney -2.8%

Share of tracked category spend, indexed

100 134.9 2024 Q1 2025 Q4

Store footprint

Store map

586 tracked JCPenney locations across 49 US states and 1 territory.

Customer overlap

Who shops at JCPenney

Tracked chains JCPenney customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

H H-E-B logo H-E-B 100
B Bellefonte City Office 80
S Sam's Club logo Sam's Club 72
D Dillard's logo Dillard's 50
M Macy's logo Macy's 48
K Kohl's logo Kohl's 47
W Walmart logo Walmart 47
B Belk logo Belk 34

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