Growth
JCPenney against its category
The biggest tracked US department stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks JCPenney's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
675 tracked JCPenney locations across 49 US states and 1 territory. Texas, California, and Florida hold 27% of them.
Tracked stores by state
- Texas 75
- California 64
- Florida 44
- New York 27
- Ohio 27
- Illinois 25
- Michigan 23
- Pennsylvania 23
- Missouri 20
- Arizona 18
- Georgia 15
- Tennessee 15
- Virginia 15
- Washington 15
- Kentucky 14
- North Carolina 14
- Indiana 13
- Louisiana 13
- Minnesota 13
- Colorado 12
- Maryland 11
- New Jersey 11
- Alabama 10
- Arkansas 10
- Kansas 10
- New Mexico 10
- Wisconsin 10
- Iowa 9
- Massachusetts 9
- Oklahoma 9
- Nebraska 8
- West Virginia 8
- South Carolina 7
- Utah 7
- Connecticut 6
- Mississippi 6
- Nevada 6
- Idaho 5
- Maine 5
- North Dakota 5
- New Hampshire 5
- Oregon 4
- Puerto Rico 4
- Delaware 3
- Montana 3
- Wyoming 3
- Rhode Island 2
- South Dakota 2
- Alaska 1
- Vermont 1
Customer overlap
Who shops at JCPenney
Tracked chains JCPenney customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H-E-B
100
Sam's Club
79
Macy's
58
Walmart
57
Kohl's
55
Dillard's
51
Fire Rock Navajo Casino
43
Hobby Lobby
41
More trends