Trends · data through September 2026

Women's Classic in Iowa

Iceflower tracks 41 stores from 9 women's classic chains in Iowa. TALBOTS grew fastest over the last year, ahead of Maurices and Lane Bryant.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
41
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's classic chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. TALBOTS and Maurices sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 TALBOTS - +9.7%
2 Maurices - +2.3%
3 Lane Bryant - -7.2%
  • Maurices
  • White House Black Market
  • Lane Bryant
  • TALBOTS
  • Chico's
  • LOFT
  • J.Jill
  • Other tracked chains

Store footprint

Store map

41 tracked store locations in Iowa. The 7 largest tracked chains are highlighted. 1% of the tracked retail stores here are women's classic, the same share as across the United States.

  • Maurices (28)
  • White House Black Market (2)
  • Lane Bryant (3)
  • TALBOTS (3)
  • Chico's (1)
  • LOFT (1)
  • J.Jill (1)
  • Other tracked chains

Top tracked chains by store count

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