Growth
Rally House against its category
The biggest tracked US team & fan merchandise chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rally House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Lids | +1.1% |
| 2 | Rally House | -1.2% |
| 3 | Pro Image Sports | -5.9% |
| 4 | Alumni Hall | +6.4% |
| 5 | Just Sports | - |
| 6 | Packers Pro Shop | -13.6% |
| 7 | VolShop | -6.2% |
| 8 | Dallas Cowboys Pro Shop | - |
| 9 | The Raider Image | +3.9% |
| 10 | Sports Fever | -21.9% |
Share of tracked category spend, indexed
Store footprint
Store map
280 tracked Rally House locations across 27 US states. Pennsylvania, Texas, and Ohio hold 38% of them.
Tracked stores by state
- Pennsylvania 37
- Texas 36
- Ohio 34
- Michigan 29
- Missouri 22
- Kansas 17
- Illinois 13
- Indiana 13
- Oklahoma 11
- Iowa 9
- New Jersey 9
- Kentucky 8
- Colorado 6
- Wisconsin 6
- Arkansas 5
- Minnesota 5
- New York 4
- Arizona 3
- Louisiana 3
- Nebraska 3
- Alabama 1
- Florida 1
- Maryland 1
- North Carolina 1
- South Carolina 1
- Virginia 1
- West Virginia 1
Customer overlap
Who shops at Rally House
Tracked chains Rally House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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