Trends · data through September 2026

Pharmacies in Wisconsin

Iceflower tracks 516 stores from 120 pharmacy chains in Wisconsin. Aurora Pharmacy grew fastest over the last year, ahead of Genoa Healthcare and Hayat Pharmacy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
120
Tracked stores
516
Consumer panel
130M+

Metro by metro

The leading pharmacy chains in every Wisconsin metro area

Tracked pharmacy chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Walgreens leads in all 10 metro areas with enough data. Against their share in Wisconsin as a whole, Walgreens stands out in 5 metro areas, CVS Pharmacy in 5 metro areas.

By tracked consumer spend, Q4 2025–Q3 2026

  • Walgreens

    Relative #1 in 5 metro areas

    Milwaukee-Waukesha, WI 1× · Madison, WI 1.1× · Racine-Mount Pleasant, WI 1× · Fond du Lac, WI 1.2× · Sheboygan, WI 1×

  • CVS Pharmacy

    Relative #1 in 5 metro areas

    Green Bay, WI 3× · Oshkosh-Neenah, WI 2.1× · Appleton, WI 1.9× · Janesville-Beloit, WI 1.8× · Kenosha, WI 2.1×

Not enough tracked stores: Duluth, MN-WI (WI part) · Eau Claire, WI · La Crosse-Onalaska, WI-MN (WI part) · Minneapolis, MN (WI part) · Wausau, WI

Not enough tracked stores: Duluth, MN-WI (WI part) · Eau Claire, WI · La Crosse-Onalaska, WI-MN (WI part) · Minneapolis, MN (WI part) · Wausau, WI

A metro area shows a ranking once it has at least 2 tracked pharmacy chains and 10 tracked stores. Relative to Wisconsin compares a chain's share of the metro area's spend with its share in Wisconsin as a whole. It ranks the 7 biggest chains in Wisconsin and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Wisconsin is light gray. A metro area crossing the state line counts only its stores in Wisconsin. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked pharmacy chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Aurora Pharmacy and Genoa Healthcare sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Aurora Pharmacy - +17.4%
2 Genoa Healthcare ▲1 +16.2%
3 Hayat Pharmacy - +6.7%
4 Walgreens - -0.8%
5 CVS Pharmacy - -2.1%
6 Hometown Pharmacy - -11.1%
7 Gundersen Pharmacy ▼1 -57.9%
  • Walgreens
  • CVS Pharmacy
  • Aurora Pharmacy
  • Froedtert Pharmacy
  • Smith Pharmacy
  • Hometown Pharmacy
  • Hayat Pharmacy
  • Other tracked chains

Store footprint

Store map

516 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 370 of the 516 stores (72%); 98 of the 120 tracked chains have a single store here. 9% of the tracked health & beauty stores here are pharmacies, the same share as across the United States.

  • Walgreens (228)
  • CVS Pharmacy (72)
  • Aurora Pharmacy (34)
  • Froedtert Pharmacy (4)
  • Smith Pharmacy (1)
  • Hometown Pharmacy (23)
  • Hayat Pharmacy (13)
  • Other tracked chains

Top tracked chains by store count

  • 1 Walgreens 228
  • 2 CVS Pharmacy 72
  • 3 Aurora Pharmacy 34
  • 4 Hometown Pharmacy 23
  • 5 Hayat Pharmacy 13
  • 6 Hartig Drug 5
  • 7 Medicine Shoppe 4
  • 8 Genoa Healthcare 4
  • 9 Gundersen Pharmacy 4
  • 10 Ascension Rx 4
  • 11 Froedtert Pharmacy 4
  • 12 Mile Bluff Pharmacy 3
  • 13 Corner Drug Store 2
  • 14 Young's Drug Store 2
  • 15 Village Pharmacy 2
  • 16 Forward Pharmacy 2
  • 17 Midtown Pharmacy 2
  • 18 Agnesian Pharmacy 2
  • 19 Lakeview Pharmacy 2
  • 20 SSM Health Pharmacy 2
  • 21 Good Value Pharmacy 2
  • 22 SSM Health Prescription Center 2
  • 23 Micklesen Drug 1
  • 24 Ivey's Pharmacy 1
  • 25 ValuCare Center 1
  • 26 Mount Horeb Family Pharmacy 1
  • 27 Waukesha Pharmacy 1
  • 28 Crandon Pharmacy 1
  • 29 Life Change Pharmacy 1
  • 30 Fitchburg Family Pharmacy 1
  • 31 Siren Pharmacy 1
  • 32 The Pet Apothecary 1
  • 33 O'Connell Pharmacy 1
  • 34 Pulaski Pharmacy 1
  • 35 LTC Rx 1
  • 36 Erickson Pharmacy 1
  • 37 Pharmacy 2 U 1
  • 38 Glander Prescriptions Plus 1
  • 39 Heike Pharmacy 1
  • 40 Elkhorn Pharmacy 1
  • 41 Ascension Rx - Franklin Pharmacy 1
  • 42 Wall Street Drugs 1
  • 43 Cornell Pharmacy 1
  • 44 Menominee Tribal Clinic 1
  • 45 Spring Green Pharmacy 1
  • 46 Serve You Rx 1
  • 47 Mercy Milton Pharmacy 1
  • 48 Essentia Health-Superior Pharmacy 1
  • 49 Theda Clark Pharmacy 1
  • 50 McGlynn Pharmacy 1

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