Trends · data through September 2026

Health & Beauty trends in Milwaukee-Waukesha, WI

Iceflower tracks 2,652 stores from 2,123 health & beauty chains in Milwaukee-Waukesha, WI. Planned Parenthood grew fastest over the last year, ahead of Pearle Vision and Froedtert Pharmacy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,123
Tracked stores
2,652
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Planned Parenthood and Pearle Vision sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Planned Parenthood ▲3 +19.6%
2 Pearle Vision ▲2 +19.1%
3 Froedtert Pharmacy ▲3 +18.8%
4 Star Nails - +18.6%
5 Ascension Rx - +15.9%
6 ProHealth Care ▲2 +9.7%
7 Aurora Pharmacy - +9.5%
8 Sport Clips Haircuts ▲1 +7.9%
9 MyEyeDr. ▲2 +6.3%
10 Midwest Dental ▼1 +5.2%
11 Supercuts ▲3 +5.0%
12 Stanton Optical ▲1 +4.4%
13 LensCrafters ▲2 +4.0%
14 Orangetheory Fitness - +2.6%
15 Milwaukee Eye Care ▲2 +2.6%

Store footprint

Store map

2,652 tracked store locations in Milwaukee-Waukesha, WI, colored by category. The top 5 chains by store count run 184 of the 2,652 stores (7%); 2,000 of the 2,123 tracked chains have a single store here. 4% of the tracked health & beauty stores here are veterinarians, against 7% across Wisconsin.

Top tracked chains by store count

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