Metro by metro
The leading hair salon chains in every Wisconsin metro area
Tracked hair salon chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Cost Cutters leads in 4 metro areas, Sport Clips Haircuts in 3 metro areas, and Great Clips in 2 metro areas. 5 chains lead at least one metro area. Against their share in Wisconsin as a whole, Great Clips stands out in 6 metro areas, Sport Clips Haircuts in 3 metro areas, and Cost Cutters in 2 metro areas.
By tracked consumer spend, Q4 2025–Q3 2026
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Great Clips
Relative #1 in 6 metro areas
Kenosha, WI 0.3× · Oshkosh-Neenah, WI 0.8× · Appleton, WI 0.3× · La Crosse-Onalaska, WI-MN (WI part) 2.7× · Eau Claire, WI 3.6× · Janesville-Beloit, WI 1.4×
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Sport Clips Haircuts
Relative #1 in 3 metro areas
Milwaukee-Waukesha, WI 1.3× · Madison, WI 1.6× · Green Bay, WI 1.2×
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Cost Cutters
Relative #1 in 2 metro areas
Racine-Mount Pleasant, WI 2.2× · Fond du Lac, WI 3.7×
Not enough tracked stores: Duluth, MN-WI (WI part) · Minneapolis, MN (WI part) · Sheboygan, WI · Wausau, WI
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Cost Cutters
#1 in 4 metro areas
Racine-Mount Pleasant, WI · Oshkosh-Neenah, WI · Janesville-Beloit, WI · Fond du Lac, WI
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Sport Clips Haircuts
#1 in 3 metro areas
Milwaukee-Waukesha, WI · Madison, WI · Green Bay, WI
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Great Clips
#1 in 2 metro areas
La Crosse-Onalaska, WI-MN (WI part) · Eau Claire, WI
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Ruffolo's Salon & Spa
#1 in Kenosha, WI
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Ahava Salon and Spa
#1 in Appleton, WI
Not enough tracked stores: Duluth, MN-WI (WI part) · Minneapolis, MN (WI part) · Sheboygan, WI · Wausau, WI
A metro area shows a ranking once it has at least 2 tracked hair salon chains and 10 tracked stores. Relative to Wisconsin compares a chain's share of the metro area's spend with its share in Wisconsin as a whole. It ranks the 7 biggest chains in Wisconsin and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Wisconsin is light gray. A metro area crossing the state line counts only its stores in Wisconsin. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked hair salon chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Great Clips and Cost Cutters sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Great Clips | - | +7.8% |
| 2 | Cost Cutters | - | +7.7% |
| 3 | Supercuts | - | +7.7% |
| 4 | Sport Clips Haircuts | - | +6.6% |
| 5 | Fantastic Sams | ▲1 | -4.6% |
| 6 | Men's Hair House | - | -6.8% |
| 7 | NewStyle Salons | - | -46.7% |
| 8 | Ecco Salon | ▼1 | -57.4% |
- Great Clips
- Sport Clips Haircuts
- Cost Cutters
- Supercuts
- Neroli Salon & Spa
- Ruffolo's Salon & Spa
- Studio 890 Salons
- Other tracked chains
Store footprint
Store map
656 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 225 of the 656 stores (34%); 398 of the 414 tracked chains have a single store here. 11% of the tracked health & beauty stores here are hair salons, against 8% across the United States.
- Great Clips (99)
- Sport Clips Haircuts (38)
- Cost Cutters (61)
- Supercuts (17)
- Neroli Salon & Spa (3)
- Ruffolo's Salon & Spa (1)
- Studio 890 Salons (1)
- Other tracked chains
Top tracked chains by store count
- 1 Great Clips 99
- 2 Cost Cutters 61
- 3 Sport Clips Haircuts 38
- 4 Supercuts 17
- 5 Fantastic Sams 10
- 6 NewStyle Salons 4
- 7 Men's Hair House 4
- 8 Bella Salon 3
- 9 Ecco Salon 3
- 10 Neroli Salon & Spa 3
- 11 The Hair Studio 2
- 12 Drybar Shops 2
- 13 Infinity Hair Salon 2
- 14 Roots Salon 2
- 15 Sankalpa Salon 1
- 16 Hairline Solutions 1
- 17 The Mane and Co 1
- 18 Allure Hair Design 1
- 19 Hair Paint 1
- 20 Beachcomber Salon 1
- 21 KN Studio 1
- 22 Beauty By Kelsey 1
- 23 Beauty and the Bean 1
- 24 Hedwig's Hair Salon 1
- 25 Salon and Spa on Railroad 1
- 26 Hair's Lookin At You 1
- 27 Periwinkles Hair Salon 1
- 28 Studio Z 1
- 29 Honeycomb Salon 1
- 30 Bellasazi Salon and Spa 1
- 31 In Bloom Salon Suite 1
- 32 The Color Bar 1
- 33 Sarah Joanna Beauty 1
- 34 All About Us Hair Care 1
- 35 The Revolution Hair Studio 1
- 36 Genesis Hair & Day Spa 1
- 37 Karma Salon 1
- 38 Fabrizio Cappeli Salon 1
- 39 Savoye Salon Spa 1
- 40 Ash + Olive Hair Studio 1
- 41 Salon Muse 1
- 42 The Yellow House 1
- 43 Riah.Hair 1
- 44 CV Hair Company 1
- 45 Nourish A Beauty Boutique 1
- 46 Icon Salon 1
- 47 To Dye For Salon 1
- 48 Vintage Honey Salon 1
- 49 Dye Wild Salon 1
- 50 Escapade Salon 1
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