Trends · data through September 2026

Hospitals in Wisconsin

Iceflower tracks 148 stores from 99 hospital chains in Wisconsin. Aurora Health Care grew fastest over the last year, ahead of SSM Health and Ascension.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
99
Tracked stores
148
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hospital chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Aurora Health Care and SSM Health sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Aurora Health Care - -16.4%
2 SSM Health - -29.0%
3 Ascension - -29.2%
4 Mayo Clinic - -31.9%
  • Froedtert
  • Aurora Health Care
  • Children's Wisconsin
  • Lifeline Emergency Response
  • Aspirus MedEvac
  • Aurora Baycare Medical Center
  • Medical Weight Loss & Wellness
  • Other tracked chains

Store footprint

Store map

148 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 48 of the 148 stores (32%); 88 of the 99 tracked chains have a single store here. 2% of the tracked health & beauty stores here are hospitals, the same share as across the United States.

  • Froedtert (4)
  • Aurora Health Care (33)
  • Children's Wisconsin (1)
  • Lifeline Emergency Response (1)
  • Aspirus MedEvac (1)
  • Aurora Baycare Medical Center (2)
  • Medical Weight Loss & Wellness (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Aurora Health Care 33
  • 2 Froedtert 4
  • 3 Mayo Clinic 4
  • 4 SSM Health 4
  • 5 Ascension 3
  • 6 Aurora BayCare Cardiology 2
  • 7 Bellin Health Pharmacy 2
  • 8 Aurora Baycare Medical Center 2
  • 9 Aspirus Pharmacy 2
  • 10 SSM Health St. Mary's Hospital 2
  • 11 Gundersen Health System 2
  • 12 Spooner Health 1
  • 13 University Ave/N 1
  • 14 Alliance Ent Ent 1
  • 15 HSHS St. Mary's Hospital Medical Center 1
  • 16 Memorial Hospital of Lafayette County 1
  • 17 Agnesian Wound Care 1
  • 18 ThedaCare Regional Medical Center 1
  • 19 Friends of Vida 1
  • 20 Aspirus 1
  • 21 Geronimo Hospitality Group 1
  • 22 Sauk Prairie Healthcare 1
  • 23 Ascension Wisconsin Hospital 1
  • 24 Tomah Memorial Hospital 1
  • 25 Mind Plus Neurology 1
  • 26 Watertown Regional Medical Center 1
  • 27 Ascension Mercy Hospital 1
  • 28 Radiology Chartered Ct Imaging 1
  • 29 Justine Hintz 1
  • 30 Marshfield Clinic 1
  • 31 Aurora Vision Center 1
  • 32 Wisconsin Radiology Specialists Sc 1
  • 33 Gundersen Boscobel Area Hospital 1
  • 34 Agnesian HealthCare 1
  • 35 Vernon Memorial Hospital 1
  • 36 Aurora Medical Center - Bay Area 1
  • 37 Lakeview Specialty Hospital & Rehabilitation Center 1
  • 38 PAM Health Rehabilitation Hospital of Wausau 1
  • 39 Osceola Medical Center 1
  • 40 Mequon Health Center 1
  • 41 Hayward Area Memorial Hospital 1
  • 42 UW Health Home Health Services 1
  • 43 Veterans Affairs Medical Center 1
  • 44 Gundersen Tri County Hospital 1
  • 45 Hospital 1
  • 46 Aspirus At Home 1
  • 47 UnityPoint Health - Meriter 1
  • 48 Ascension Calumet Hospital 1
  • 49 Purath Headache & Neurology 1
  • 50 Columbia Saint Marys Hospital 1

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