Trends · data through September 2026

Health & Beauty trends in Oshkosh-Neenah, WI

Iceflower tracks 179 stores from 157 health & beauty chains in Oshkosh-Neenah, WI. Walgreens grew fastest over the last year, ahead of Hometown Pharmacy and CVS Pharmacy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
157
Tracked stores
179
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Walgreens and Hometown Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Walgreens - +2.5%
2 Hometown Pharmacy - -7.1%
3 CVS Pharmacy - -14.6%
4 Great Clips - -37.2%
  • Dentist
  • Hair Salon
  • Pharmacy
  • Nail Salon
  • Beauty Salon
  • Alternative Medicine
  • Eye Care
  • Other categories

Store footprint

Store map

179 tracked store locations in Oshkosh-Neenah, WI, colored by category. The top 5 chains by store count run 17 of the 179 stores (9%); 142 of the 157 tracked chains have a single store here. 7% of the tracked health & beauty stores here are beauty salons, against 11% across Wisconsin.

  • Dentist (20)
  • Hair Salon (19)
  • Pharmacy (18)
  • Nail Salon (17)
  • Beauty Salon (13)
  • Alternative Medicine (9)
  • Eye Care (8)
  • Other categories

Top tracked chains by store count

  • 1 Walgreens 6
  • 2 CVS Pharmacy 3
  • 3 Great Clips 3
  • 4 Hometown Pharmacy 3
  • 5 Total Tan 2
  • 6 SmartStyle 2
  • 7 Planet Fitness 2
  • 8 Forefront Dermatology 2
  • 9 Insight Eye Care 2
  • 10 RLJ Dental 2
  • 11 Cost Cutters 2
  • 12 Shopko 2
  • 13 The Barbershop 2
  • 14 Omro Animal Hospital 2
  • 15 Aurora Pharmacy 2
  • 16 Nails On 9th 1
  • 17 Orthopedic & Spine Therapy 1
  • 18 Da-Vi Nails 1
  • 19 Cheveux Salon Spa Oasis 1
  • 20 Adorn Studio 1
  • 21 Pura Bella Salon 1
  • 22 Midwest Dental Neenah 1
  • 23 Sublime Hair Studio 1
  • 24 Neenah Chiropractic & Rehab 1
  • 25 Vital Traction 1
  • 26 CosmoProf 1
  • 27 Shannon Smith, CNM 1
  • 28 Surgical Associates of Neenah 1
  • 29 Belville & Associates Chiropractic Clinic 1
  • 30 Soul Salon 1
  • 31 Wisconsin Eye Consultants 1
  • 32 KV Nails & Lashes 1
  • 33 Fox River 1
  • 34 Sunseekers by Rosie 1
  • 35 Nectar Hair Lounge 1
  • 36 Precision Athletics 1
  • 37 Balance 1
  • 38 Faded Jacks 1
  • 39 Studio 136 1
  • 40 Chiropractic Health 1
  • 41 Wihlm Dental 1
  • 42 Wisconsin Institute of Urology 1
  • 43 Oshkosh Community YMCA 1
  • 44 Ascension Mercy Hospital 1
  • 45 Nail Passion LLC 1
  • 46 Hair By Jaimie 1
  • 47 NGU Beauty Supply 1
  • 48 Passion Salon 1
  • 49 Northeast Wisconsin Retina Associates 1
  • 50 Fox Valley Dental 1

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