Trends · data through September 2026

Health & Beauty trends in Madison, WI

Iceflower tracks 544 stores from 418 health & beauty chains in Madison, WI. Sun Tan City grew fastest over the last year, ahead of LensCrafters and Great Clips.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
418
Tracked stores
544
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sun Tan City and LensCrafters sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sun Tan City - +13.6%
2 LensCrafters ▲2 +11.9%
3 Great Clips - +11.4%
4 Shopko ▲1 -0.9%
5 Sport Clips Haircuts - -3.3%
6 SEPHORA - -8.6%
7 Cost Cutters - -9.0%
8 Hometown Pharmacy - -11.8%
9 Lodi Veterinary Care - -14.8%
10 Walgreens - -16.6%
11 CVS Pharmacy - -18.7%
12 Ecco Salon ▼3 -61.0%

Store footprint

Store map

544 tracked store locations in Madison, WI, colored by category. The top 5 chains by store count run 70 of the 544 stores (13%); 375 of the 418 tracked chains have a single store here. 4% of the tracked health & beauty stores here are beauty salons, against 11% across Wisconsin.

Top tracked chains by store count

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