Trends · data through September 2026

Eye Cares in Wisconsin

Iceflower tracks 148 stores from 124 eye care chains in Wisconsin. Eye Care Specialists grew fastest over the last year, ahead of MyEyeDr. and Milwaukee Eye Care.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
124
Tracked stores
148
Consumer panel
130M+

Growth ranking

Fastest-growing tracked eye care chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Eye Care Specialists and MyEyeDr. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Eye Care Specialists - +6.6%
2 MyEyeDr. - +4.4%
3 Milwaukee Eye Care - +3.9%
  • MyEyeDr.
  • Family Vision
  • Milwaukee Eye Care
  • Drs. Roy and Associates
  • Optix On Downer
  • Metro Eye
  • Ophthalmology Associates
  • Other tracked chains

Store footprint

Store map

148 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 23 of the 148 stores (16%); 113 of the 124 tracked chains have a single store here. 2% of the tracked health & beauty stores here are eye cares, against 3% across the United States.

  • MyEyeDr. (12)
  • Family Vision (2)
  • Milwaukee Eye Care (4)
  • Drs. Roy and Associates (1)
  • Optix On Downer (1)
  • Metro Eye (1)
  • Ophthalmology Associates (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 MyEyeDr. 12
  • 2 Milwaukee Eye Care 4
  • 3 Eye Care Specialists 3
  • 4 Isthmus Eye Care 2
  • 5 Park Place Optical 2
  • 6 Community Eyecare 2
  • 7 Advanced Eyecare 2
  • 8 Advanced Retina 2
  • 9 Lake Country Eye Care 2
  • 10 Family Vision Center 2
  • 11 Family Vision 2
  • 12 Main Optical 1
  • 13 Morrison Eye Clinic 1
  • 14 May Vision Center 1
  • 15 May Vision Center Reedsburg 1
  • 16 Sokol Advanced EyeCare 1
  • 17 Berlin Family Eye Care 1
  • 18 Visioncare Associates Inc 1
  • 19 Good Hope Vision Center 1
  • 20 North Shore Eye Health and Wellness 1
  • 21 Hayward Family Eye Care 1
  • 22 Valley Eye Associates 1
  • 23 Schlaefer Optometrists 1
  • 24 Corr Opticians 1
  • 25 Bright Side Eye Care 1
  • 26 Marsh Family Eyecare 1
  • 27 Verona Vision Care 1
  • 28 Meadowbrook Eye Care 1
  • 29 Reverie Optique 1
  • 30 Barnett-Wamboldt Eyecare 1
  • 31 Third Coast Retina 1
  • 32 Door County Eye Associates 1
  • 33 Peak Eye Care 1
  • 34 Grafton Family Eye Care 1
  • 35 Richard D Davenport 1
  • 36 Jackson Vision Center 1
  • 37 Clarity Eye Care 1
  • 38 Brookfield Vision Center 1
  • 39 HealthPeak 1
  • 40 Gundersen Eye Clinic 1
  • 41 Erik A. Ostenso 1
  • 42 EYE Wisconsin 1
  • 43 Darboy Optical 1
  • 44 The Eye Centers of Racine & Kenosha 1
  • 45 Jennifer Friehe, OD 1
  • 46 Mehrnoosh Ashabi, OD 1
  • 47 Monroe Family EyeCare 1
  • 48 Wisconsin Eye Consultants 1
  • 49 Medical Eye Associates 1
  • 50 Plaza Optical Express 1

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