Trends · data through September 2026

Gyms in Wisconsin

Iceflower tracks 227 stores from 141 gym chains in Wisconsin. Wisconsin Athletic Club grew fastest over the last year, ahead of Anytime Fitness and Milwaukee County Parks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
141
Tracked stores
227
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gym chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wisconsin Athletic Club and Anytime Fitness sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Wisconsin Athletic Club - -8.3%
2 Anytime Fitness - -30.1%
3 Milwaukee County Parks ▲1 -30.7%
4 YMCA - -31.9%
5 Planet Fitness ▼1 -84.3%
  • YMCA
  • Green Bay Packers Inc
  • Wisconsin Athletic Club
  • Crunch Fitness
  • Appleton YMCA
  • Princeton Club
  • Askren Wrestling Academy
  • Other tracked chains

Store footprint

Store map

227 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 85 of the 227 stores (37%); 131 of the 141 tracked chains have a single store here. 4% of the tracked health & beauty stores here are gyms, the same share as across the United States.

  • YMCA (21)
  • Green Bay Packers Inc (1)
  • Wisconsin Athletic Club (7)
  • Crunch Fitness (6)
  • Appleton YMCA (1)
  • Princeton Club (2)
  • Askren Wrestling Academy (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Planet Fitness 44
  • 2 YMCA 21
  • 3 Wisconsin Athletic Club 7
  • 4 Anytime Fitness 7
  • 5 Crunch Fitness 6
  • 6 Milwaukee County Parks 3
  • 7 Princeton Club Xpress 2
  • 8 Woodside Sports Complex 2
  • 9 Sports Enhancement Academy 2
  • 10 Princeton Club 2
  • 11 Club Fitness of Waupun 1
  • 12 MKE Muscle 1
  • 13 Project Veteran Muscle Gym 1
  • 14 Revolution Fitness 1
  • 15 Sweeney's Gym 1
  • 16 Orthopedics Plus 1
  • 17 MKE Fit 1
  • 18 Oconomowoc Sportsmans Club 1
  • 19 Redemption Fitness 1
  • 20 TNT Fitness Results 1
  • 21 New Found Power Gym 1
  • 22 Pinnacle Health & Fitness 1
  • 23 Afterglow MKE 1
  • 24 Metroflex Mke 1
  • 25 We Rock The Spectrum - Pewaukee 1
  • 26 Green Bay Packers Inc 1
  • 27 Carousel Gymnastics 1
  • 28 Twisted Fitness 1
  • 29 Highland Fitness 1
  • 30 The GYM WB 1
  • 31 Iron Physique Gym 1
  • 32 Gymfinity 1
  • 33 Bay View Fitness 1
  • 34 Health and Fitness Headquarters 1
  • 35 Prairie Kids Club 1
  • 36 Superior Amateur Hockey Association 1
  • 37 Empower24hour gym 1
  • 38 Eau Claire South YMCA 1
  • 39 OAW Indoor Sports Complex 1
  • 40 StrongSoul EC 1
  • 41 Wisconsin Fitness 1
  • 42 District 901 Gym 1
  • 43 Janesville Country Club 1
  • 44 Olympus Fitness 1
  • 45 Ashland Youth Hockey 1
  • 46 Total Fitness 1
  • 47 Xcel Sports 1
  • 48 Oak Creek Fitness 1
  • 49 West Bend Barbell 1
  • 50 UW - River Falls Strength Center 1

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