Trends · data through September 2026

Healthcare Providers in Wisconsin

Iceflower tracks 210 stores from 194 healthcare provider chains in Wisconsin. Aurora Health Center grew fastest over the last year, ahead of Aspen Orthopedic Specialists and Rogers Behavioral Health.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
194
Tracked stores
210
Consumer panel
130M+

Growth ranking

Fastest-growing tracked healthcare provider chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Aurora Health Center and Aspen Orthopedic Specialists sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Aurora Health Center - +5.1%
2 Aspen Orthopedic Specialists - -10.8%
3 Rogers Behavioral Health - -12.4%
  • Aurora Patient Education & Nutrition
  • Aspirus Health
  • UW Veterinary Care
  • Medical Weight Loss and Wellness
  • Rogers Behavioral Health
  • CNS Neuropsychiatric IMEs
  • GI Associates
  • Other tracked chains

Store footprint

Store map

210 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 13 of the 210 stores (6%); 181 of the 194 tracked chains have a single store here. 3% of the tracked health & beauty stores here are healthcare providers, against 5% across the United States.

  • Aurora Patient Education & Nutrition (1)
  • Aspirus Health (1)
  • UW Veterinary Care (1)
  • Medical Weight Loss and Wellness (1)
  • Rogers Behavioral Health (3)
  • CNS Neuropsychiatric IMEs (1)
  • GI Associates (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 Aurora Health Center 3
  • 2 Rogers Behavioral Health 3
  • 3 Aspen Orthopedic Specialists 3
  • 4 SSM Health at Home 2
  • 5 Ear, Nose and Throat Specialists of Wisconsin 2
  • 6 Children's Hospital of Wisconsin 2
  • 7 GI Associates 2
  • 8 H2O Health Hydration Oasis 2
  • 9 Fox River 2
  • 10 Wisconsin Institute of Urology 2
  • 11 Weighless MD 2
  • 12 Concordia University Wisconsin 2
  • 13 Group Health Cooperative 2
  • 14 Journeys Occupational Therapy, LLC 1
  • 15 Shannon Smith, CNM 1
  • 16 Agrace 1
  • 17 Tranquility Therapeutic Massage 1
  • 18 Wholistic Nutrition 1
  • 19 Mequon Clinic 1
  • 20 Associated Podiatrists 1
  • 21 GE Healthcare 1
  • 22 North Star Services 1
  • 23 Clement Manor Health Care Center 1
  • 24 Curative Building-Children's Wisconsin 1
  • 25 Weil Foot & Ankle Institute 1
  • 26 Milwaukee Gi 1
  • 27 Prevea Kohler Health Center 1
  • 28 Sacred Heart at Monastery Lake 1
  • 29 Symmetry Natural Health 1
  • 30 Mt Calvary Ambulance 1
  • 31 Utzy Naturals 1
  • 32 Dailey Sports Care 1
  • 33 Wisconsin Foot Center 1
  • 34 SAAK Health 1
  • 35 Alliance Foot & Ankle Clinics, LLC 1
  • 36 UW Health Union Corners Clinic 1
  • 37 Karen S. Watson, MD 1
  • 38 Aurora BayCare Urology 1
  • 39 Dr John Wu 1
  • 40 SPORT Clinic Physical Therapy 1
  • 41 Dynamic Chiropractic & Wellness Center 1
  • 42 Geneva Surgical Suites, LLC 1
  • 43 Midwest Audiology Center 1
  • 44 Jennifer Lynch 1
  • 45 Vernon Memorial Healthcare 1
  • 46 Advanced Dermatology Inc 1
  • 47 North Shore Foot and Ankle 1
  • 48 Zenith Healthcare - Racine 1
  • 49 Concentra 1
  • 50 Bonnie L. Bobot, MD 1

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