Wausau, WI Retail & Consumer Trends 2026: Growth Rankings

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Krist and McDonald's sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	Krist	-	+18.1%
2	McDonald's	-	+15.5%
3	Briq's Soft Serve	▲3	+13.9%
4	R-Store	▲1	+8.3%
5	Kwik Trip	-	+6.1%
6	Subway	▲1	+4.7%
7	Goodwill	-	+2.4%
8	Great Clips	▲1	-1.3%
9	Culver's	-	-2.2%
10	O'Reilly Auto Parts	-	-2.7%
11	Bath & Body Works	-	-2.8%
12	Dollar Tree	-	-3.4%
13	ALDI	-	-3.4%
14	Jimmy John's	▼1	-3.8%
15	Shell	-	-9.1%

Store footprint

Store map

890 tracked store locations in Wausau, WI, colored by category group. The top 5 chains by store count run 51 of the 890 stores (6%); 688 of the 749 tracked chains have a single store here. 15% of the tracked stores here are in gas & auto, against 12% across Wisconsin.